Where do you host your awesome demo video once is produced?
Some clients prefer to self host it to be able to have more control over the viewing experience.
The main argument to not host on YouTube is that when you embed a YouTube video on your site you see related videos at the end of your video which can divert traffic away from your site.
Considering how hard is to get anyone to watch your video in the first place many clients don't want to use any video hosting option that may send those viewers elsewhere.
Hosting on YouTube is then replaced by the second free option which is hosting on ones's own server.
However, unless you are well versed in the ins and outs of video self hosting I recommend you stay away from it.
When you host your own videos you suddenly are trying to compete with the performance and compatibility of a multibillion dollar platform such as YouTube.
You'll have to ensure your video is HTML5 friendly and that plays back fine on all browsers and mobile devices.
This will mean you'll need to encode your video on several formats like .mp4, .WebM or.OGV and test all those formats across all possible browsers.
Due to the bandwidth limitations of the typical shared web host, your video will load slower than if served by YouTube's robust content delivery network (CDN) with servers spread all around the globe.
Additionally, you'll lack all the free analytics provided by YouTube provides missing out on valuable information about how your viewers are engaged with your video.
Ok, so hosting on YouTube is better than self-hosting, but how do you get rid of the related videos and the YouTube branding on the player?
Keep reading my friend..
Removing Related videos and Branding in YouTube
To remove related videos at the end of the video when using YouTube just add parameter “&rel=0″ to the end of the YouTube Url.
You can also remove the YouTube branding by adding first parameter “?modestbranding=0″.
Using an “<iframe>” tag for embedding the video the HTML code would look like this:
“<iframe width=”536″ height=”302″ src=”http://www.youtube.com/embed/6teBPUgz4Y8?modestbranding=1&rel=0″ frameborder=”0″ allowfullscreen></iframe>”
The ”<iframe>” tag takes care of all HTML5 compatibility automatically too so it will play fine on all browsers and mobile devices.
If you have a bit of budget I recommend hosting on Vimeo, Wistia, or VidYard more maximum experience control. All those three hosting services cost money but come with many interesting features like player customization, in depth analytics, call to actions, and much more!
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