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Why the Windows 8 demo video is a low-budget YouTube success

Microsoft just released a demo video for the long awaited Windows 8 OS.
I think the video is very simple, low budget, but effective. Also It is very surprising that a multi-billion corporation would not spend hundreds of thousands of dollars on a video for such an important product.

However, seeing that it already has well over 2 million views after only 2 days tells me they did something right.

Let me explain why I think Microsoft did the right thing by going low budget on this one. But first, let's watch the video:


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