How to create a great product demo video using Keynote

So need you a video to promote your startup but don’t have enough budget hire a studio to produce a custom demo video.

No problem, here is how you can use Keynote to create a great looking demo video and save thousands of dollars.

Other than your time and the cost of the software (less than $50 all together), you can produce an effective demo video in just one day.

Here are the steps:

1. Write the script

Make it short (less than 200 words), concise, and to the point.
Make sure you quickly explain the pain you are solving first.
Then introduce your product and its main features and benefits.
Have a strong call to action at the end. It should be clear what the next step is, buy? subscribe? where?
Make sure your logo and web address is shown clearly at the end.
Add a little bit of humor to make it more memorable but don’t over do it.

Need help writing the perfect script? no problem just take our Grumo Course.

2. Record Voice over

All you need is an iPhone and a quiet space with no echo like inside a closet or under a blanket.
Speak loud and clear and try to sound natural and friendly.
(Watch how is done HERE).
Edit out any voice over mistakes using Audacity (Free).
You can also hire a professional voice over artist for about $200 at

3. Prepare your Keynote presentation

Get a copy of Keynote ($20).
(You can also use PowerPoint (Windows))
Create a new slide for each sentence on your script.
Use the “say dog, show dog” approach. For important text or concepts show the actual text and a nice picture representing that point.
Find great stock photos and clip art at places like iStockPhoto, ShutterStock, or Pond5

4. Record your Presentation with ScreenFlow or Camtasia

Do a couple of tests reading the script aloud and playing the presentation at the same time.
Record your screen with ScreenFlow or Camtasia.

ScreenFlow and Camtasia are the most popular desktop screen recording tools in the market but if you want to go cheap you can also try out free web based alternatives like Screencast-O-Matic or Jing.

5. Edit the video and audio together

Lay down your voiceover track and sync it to your video using iMovie (only $15).
For basic video editing you can also use either ScreenFlow or Camtasia.

6. Add Music (Optional)

A nice sound track can help make your video look more professional and fun to watch.
You can find many royalty free sound tracks at Audio Jungle, Pond5, or Royalty Free Music.
Lower your soundtrack audio levels to make sure your voice over can still be heard clearly.

If you actually want to learn how to animate in Keynote you should check out this step by step course.

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33 thoughts on “How to create a great product demo video using Keynote

  1. Anonymous Reply

    wow! pretty slick demo paul! much success with your product.

  2. Scott Barnes Reply

    Miguel, awesome website and content.  I found this overview of keynote and it was EXACTLY what I needed to figure out the process! Thank you for this post!!!

    Here is my video, please let me know if you’ve got any suggestions or what you think.

    thanks a million,

  3. Paul Reply

    You mention using imovie to bring everything together. But what about PC users? This presentation is really great but I think there should always be equivalent apps listed for the PC? What would we use I wonder?

    • Miguel Hernandez Reply

      Hi Paul,
      For screen recording and basic editing you can use Camtasia.For the presentation slides you can use PowerPoint.If you need more control editing you can use Windows Movie Maker or Adobe Premiere.

  4. Hannah Reply

    You have been an inspiration, tell me though, how do you create the postcard sized slide view in keynote as shown in Hinge’s file. The slide is a lot bigger than what actually plays… searching the web is killing me! thanks in advance x

    • Miguel Hernandez Reply

      Thanks Hannah!
      If you mean how to zoom out to see the entire slide there is a drop down menu on the bottom left side of the main screen where you can select various zoom levels. I usually work at 75% which on my Macbook Pro screen makes the slide fit entirely.
      You can also go to View>Zoom and then click Zoom Out until the slide fits entirely.

  5. LMarketing Reply

    I think you saved my bacon – trying to wrap my head around how to make a product vid, i have mac and all the tools I just have never dabbled in videos before. So many thanks!

  6. Lucky Singh Reply

    Learn to Create an Good Demo video

  7. Dorothy Reply

    I’m a Windows user AND an imovie on iphone user. I want to incorporate both powerpoint presentation and iphone video into a presentation. Can I do this using Camtasia? Miguel, I took your course on creating awesome online courses and it was awesome! Still stuck with putting iphone video and windows powerpoint together in a course however. Thank you!

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  9. Dennis Reply

    Thanks a lot Miguel! Your tutorials and videos are what a startup needs: pragmatic, to the point, and very helpful.

    As the other guys before me, I’d like to share our result here at MoID:

    Thanks and all the best,

  10. Ambereen Mujtaba Reply

    I really need some help and guidance. I have a product that I want to market and need a video for it. I have never made a video but I am a quick learner and want to use my iPad for it. Help needed!

    • Miguel Hernandez Reply

      Hi Ambereen,
      You can use Keynote for iPad to do basic animation.
      In my course above I teach how to use Keynote for Mac to create animated demo videos but you’ll also learn how to write a script, draw a storyboard, edit video and sound too.
      There are also apps specifically designed towards creating animation on the iPad like Animation Creation HD and Animation Desk (here is a list:
      Mixing animation a video is trickier. You could first create the animation and export it as PNG sequences with alpha transparency and then combine them with live action video.
      The best tool to add animation to video is After Effects from Adobe. After Effects is a very complex professional tool with limitless capabilities but unfortunately it doesn’t work on an iPad.
      If you just want to edit video and add fancy titles and animated text to it you could use iMovie for the iPad.
      Well, I hope this helps a bit. Thanks for visiting Grumo Media!

      • Ambereen Mujtaba Reply

        Hi Miguel. Your quick and detailed response made me purchase Grumo tutorial. As I said I am a quick learner and your tutorial is very helpful, let’s see how my first attempt at making an animated video comes out. I’ve looked at the work provided by some of your students, they are very good. I have a question with regards to illustrations; do we have draw every one of them? I understand that if we need to animate an object, it has to be isolated but can we use an image on its own?

        • Miguel Hernandez Reply

          Thanks for purchasing my course Ambereen!
          Sorry for the late reply, I’m travelling through the Amazon with almost no Internet access..
          You don’t need to draw all the illustrations unless you want to go for a very personal customized look. You can get royalty free images or purchase all kinds of assets online. For characters you need to make sure all the moving parts are separate images so you can animate them separately. Cheers!

  11. Subhra Reply

    Hello Miguel,

    How I am a beginner with stuffs like video , can you help me doing a video by taking your course for my start up

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