Ashton Kutcher tweets his love for Grumo

Just one day after I posted my latest grumo for the awesome Ashton Kutcher posted on his Twitter: “this might be my favorite instructional video ever…“. Here is the screenshot of the Tweet: At the time Ashton tweeted about my video he had just over 6 million followers. Within 5 hours that tweet[…]


How to Create an Awesome Demo Video the Grumo Way

After creating several successful demo videos I have learned great techniques to produce awesome explanatory videos with very little budget. I have also learned that most startups cannot afford to spend $3k to $10K to have a professional video produced. This saddens me because every startup can tremendously benefit from having a great demo video[…]


How to create a great product demo video using Keynote

So need you a video to promote your startup but don’t have enough budget hire a studio to produce a custom demo video. No problem, here is how you can use Keynote to create a great looking demo video and save thousands of dollars. Other than your time and the cost of the software (less[…]


Here is proof that landing page videos rock – inDinero doubles conversion rates, the online financial dashboard for businesses created by 21 year old Silicon Valley wunderkid Jessica Mah, has come forward with some hard evidence that using video on their homepage has helped double their conversion rates. inDinero has spent two months doing rigorous split testing between a more traditional landing page design and a page[…]


How To Create Videos That Get You Customers – Mixergy Interview with Miguel Hernandez of Grumo Media

Last week I had the great honor to be interviewed by the great Andrew Warner on his show. Andrew has interviewed hundreds of very successful entrepreneurs and visionaries, among them Paul Graham, Jimmy Wales, Tim Ferris, Gary Vaynerchuk and many more. I have been a total fan of Andrew’s interviews for over a year[…]

Drawing hands by Escher

Step by step guide to produce a promo video

Listen to this article read by Miguel Hernandez, Grumo’s CEO HERE: [Audio clip: view full post to listen] Producing a 1-1.5 min animated promotional video takes more effort than meets the eye. What millions can enjoy during those fleeting seconds of informational entertainment it is actually the result of several weeks of hard work. How[…]

FuneralBooker - simplified funeral planning... oh yeah!

New Grumo: FuneralBooker

Demo video produced by Grumo Media. Arranging a funeral is the last thing you want to do when you’re already dealing with the loss of a loved one. Hiring a Funeral Director will help. But they often have pages of confusing pricing options, littered with olde-worlde language. And because it doesn’t feel right haggling over[…]

With Uno you can broker your own home loan... oh yeah!

New Grumo: UNO.LOANS

Demo video produced by Grumo Media. If you’re looking to buy a home or refinance, choosing the right loan can be extremely time consuming and complex. That’s why most people turn to a mortgage broker for assistance. But sometimes, you can’t help but wonder…is this person giving me advice or just a sales pitch? That’s[…]

Posing next to Seth Godin at Udemy's first live event in San Francisco

How to be a successful online instructor on Udemy

Last weekend I attended Udemy’s first live event where 150 top Udemy instructors gathered in San Francisco to learn about the past, present, and, most importantly, the future of Udemy. For those that don’t know what Udemy is – Udemy is one of the largest on-demand online course marketplaces in the world today. It started[…]


How to Apply to The American Society for Aesthetic Plastic Surgery

Promotional video produced by Grumo Media. So, you’re looking to become a member of the American Society for Aesthetic Plastic Surgery… Great move! Now before being considered for membership, there are a few requirements. First, you must be board certified in plastic surgery by either the ABPS or the Royal College. International applicants are welcome[…]

Husky a very smart digital marketing manager... woof!

New Grumo: Husky

Demo video produced by Grumo Media. So, you’re a marketing manager with a fine looking marketing plan. That all looks good on paper, but in real life…things aren’t that simple. You’ve got streams of documents pouring in from all different sources, overflowing inboxes, and a mountain of projects all due yesterday. Let’s be honest—the last[…]

Put more hydrogen atoms in your system with H-Factor water.. oh yeah!

New Grumo: H-Factor

Demo video produced by Grumo Media. This is hydrogen—the most abundant element in the universe. It’s one of the most effective antioxidants with incredible therapeutic potential. Unfortunately, often times it’s chemically bonded to other elements, rendering its benefits useless. Enter HFactor—hydrogen rich water, created by super-injecting hydrogen gas into purified water at unprecedented levels. Unlike[…]