New Grumo: Veritone

https://www.youtube.com/watch?v=Gh1k7l2Mnws&rel=0

Explainer demo video produced by Grumo Media.

Wherever you’re broadcasting, your listeners are becoming immune to advertising.
Traditional commercials are getting tuned out and even causing listeners to turn you off.

But fortunately, there’s an exciting form of native, in-show messaging that’s changing everything..

We’re Veritone Media and that was Rush doing a MicroMention for one of our clients.

What are MicroMentions?

Good question. They’re brief sponsored chatter slipped naturally into conversations within your show, not within traditional commercial breaks.

It’s like product placement on TV but within the context of your radio show.
MicroMentions are more effective because your audience is engaged and actively listening.

How does it work?

We send you client copy points along with audio examples to help you keep each message sounding fresh and unscripted.

Our voice recognition technology and transcription platform is always listening, so you have the freedom to seamlessly weave in the mention wherever it naturally fits.

They work best when they’re connected to news stories, trending topics, social media or even traffic and weather.

Show old school radio, play Covered California Traffic or Jack in the Box food Selfie
Or when they’re just slipped in to a conversation with a cast member or a caller.

The more natural you present the messaging, the better the results and the more clients we’ll bring you.

Advertisers are excited about this new wave of native, in-show mentions and Veritone is leading the way. Thanks for being an essential part of the Veritone MicroMention platform.