Simple Tips to Promote Your Explainer Video

The videos we make are mainly used to convert website traffic and to help attract investor funding.
If you’re a Startup, forking over a minimum of $7K is like handing over your first-born child. Needless to say, it’s important to get a high return on this investment.

A lot of these tips will be no-brainers and you’ll wonder why you’re spending your precious time reading these stupid tips. Well, think about it like dating. Most of them aren’t matches but it only takes one to change your life.
So light some candles, put on some Barry White, and read along:

1. Tell your Mom to tell all of her friends. Just kidding, the tips are slightly better than this.
Okay, let’s try this again:

1. Email Signature: Add a link to the video in your email signature. Have everyone in the company do the same.

2. Network: Promote the video to existing contacts, not just potential customers or investors. Do you have an email list? Newsletter? Company blog? Personal blog? Facebook? LinkedIn? Twitter? Can you communicate with ghosts?

3. Call-to-Action: Write a compelling description and call-to-action to go along with it when you’re posting it. What problem or major pain point does your product solve for people? (ie. “Learn tips to promote video content in 60 seconds.”)

4. Video Title: The title of your video should be more of a headline containing keywords and not just a running list of keywords. (ie. “How to Promote Your Explainer Video Using Keywords.” and not “promote, explainer, video, marketing, keywords, SEO”)

5. File Name: Make sure the file name is something descriptive and not the raw video file like 90210.mov. Using some of your keywords will help with SEO on YouTube.

6. Tags: Slap in at least 3-4 of your individual keywords.

7. Transcription: Provide a transcription of your video. Some people will skim it for content to make sure the content is relevant. Transcription is also great for people who are watching without audio.

8. Above the Fold: You don’t want people to have to scroll down to see your video when they get to your home page. Make sure it’s there in all its glory as soon as they arrive.

9. Mom: Tell your Mom to tell all of her friends. Sorry, I couldn’t resist :p

This is just a starting point so I’ll continue to update this as life goes on.
For right now, I’ve got to light some more candles and turn up these slow jams.
Feel free to share some simple tips of your own.

Article crafted by the right brain of Dan Nelken. Dan is a creative director and writer at Grumo Media with over 10 years of experience working for some of the largest advertising agencies in Canada. You can follow him on Twitter at @dannelken.

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