Explainer Videos Explained: Interview by The Local Method

Albert Hathazi from the Local Method Podcast interviews Miguel Hernandez about Grumo Media and the world of explainer demo videos.

Listen to the whole interview here:

Here is an excerpt from the interview’s summary:

Miguel Hernandez started making awesome videos in an effort to promote his own start up. Here is the video that got the attention of other startups. Hipmunk

Other companies saw the way he worked his magic and they wanted him to make awesome videos for them. He quickly realized there was a market for demo videos. He made $500 on his first video which took him two weeks to produce and hasn’t looked back.

You don’t have to be Pixar to make effective videos. In other words the production doesn’t have to be a Hollywood budget to be effective. The magic is in the story and in the script. There has to be personality in the video and connect with the viewer. Put a smile on their face at least once…

Read the full article at -> http://thelocalmethod.com/025/

Enjoyed it? Here you have 7 more interviews with Miguel Hernandez:
The origins of Grumo Media: A story of trial and error – Miguel Hernandez
Running an Animation Studio by Grumo Media – Interview by Animation Orbit
Running Grumo Media and Insights on the Demo Video Market
“Life is too short not to take risks” – Audio Interview with Grumo
How Grumo Overcame His Fear of English and Built a Successful Company
How To Create Videos That Get You Customers – Mixergy Interview
Grumo Advice to First Time Entrepreneurs – Interview by Siosism