Song explainer video produced by Grumo Media.
This is the first time we produce a jingle demo video and we had a blast making it.
We thought it would be fun to try a different approach to explainer videos and approached former client Louis DeMenthon to be our guinea pig. He loved the idea and gave us the green light.
In the end what really matters is how well a demo video performs which translates to how much it helps to drive traffic and sales or in Louis case, downloads for his app.
So how well did it performed in comparison to the traditional demo video we produced for him?
It’s a bit early to tell but so far it seems engagement is a bit higher.
For a summary of all the stats you can check this thread on Reddit: https://www.reddit.com/r/startups/comments/3fseug/jingles_for_advertising_your_startup_we_had_one/
And now, what do you think of this approach? does it a good job explaining what EatThisMuch is?
Is it fun, too crazy? let us know in the comments!
Script:
You wanna eat smart but you don’t know where to start
Counting calories and filling up a shopping cart
But let me introduce you to a method far greater
With our automatic dietary calculator
Eat that much
Eat how much?
Eat This Much!
Type in your goals, and type in your needs
Your budget, schedule, preferences, and calories
Crunching numbers faster than a human can
You can count us to generate your weekly meal plan
Eat that much
Eat how much?
Eat This Much!
Put your diet on autopilot
Eat that much
Eat how much?
Eat This Much!
We’ll give you recipes and everything you need
Eat that much
Eat how much?
Eat This Much!
C’mon dude, you’re gonna waste less food!
Eat that much
Eat how much?
Eat This Much!
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THAT was inspiring ^_^