Reckitt Benckiser – Welcome To The Shared Economy

Reckitt Benckiser commissioned Grumo Media to produce this 3 minute corporate animation to encourage company participation in the shared economy. The client was super happy with the result. Check it out:



The world is changing…
People are living longer…
Consuming more resources…
But with change comes innovation and connectivity
We are now living in a shared economy.
Where business is about shared value, and global citizenship
About building relationships connected through social networks
Enabling new ways to collaborate, create, like and share.
Governments, NGOs, academics, and consumers have become critical stakeholders
Reputation is now the most important asset.
The new currency that’s critical in building a healthcare business
Therefore we must find unusual partners in unlikely places, build equity, reshape our business and our future.
Soon five billion consumers will love and trust our brands Advocate on their behalf
Believe we are making a difference.
So, ask yourself….
How can you participate in the shared economy?
Are you actively investing in RB’s reputation?
So together we can build healthier lives and happier homes.
The future is now.
Reckitt Benckiser
Health. Hygiene. Home.