Walmart Exchange – WMX

Walmart Exchange is a marketing solution that makes it really simple for the largest brands and agencies to leverage Walmart store data and optimize their advertising.

Demo video produced by Grumo Media.

What do you do when you want to sell more?
You spend a significant percentage of your revenue on advertising your brand, and more and more of your advertising budget is now spent on digital media.
Problem is that you cannot track most of the sales generated from your digital ads.
Why? because more than 90 percent of all retail sales happen at physical stores and not online
which means you don’t have a clue if your ads are working or not.
Well, until now.. thanks to Walmart Exchange.

Walmart Exchange is a marketing solution that makes it really simple for the largest brands and agencies to leverage Walmart store data and optimize their advertising.

With a network of more than 4600 stores, largest retail transaction of nearly $400 billion dollars in the US, and hundreds of millions of weekly visits to our store network and online properties, Walmart is uniquely positioned to connect the digital and physical worlds to understand what advertising is working and what isn’t.

Walmart Exchange allows you to:
– Track overall campaign conversion rate against purchases so you can see how much offline vs online revenue your advertising is driving in real time and for free!
– Get deeper conversion metrics down to the placement/creative level to optimize live campaigns! Never again wait for reporting after the campaign to tell you if it did work or not
– Optimize your advertising investment in real-time to maximize the revenue opportunity while saving dollars.
– Include your media cost data and generate ROI measurement reports in addition to conversion rate.
– Target the right customers with the right messages to drive measurable online and offline sales, thereby maximizing the revenue opportunity

For more information on next steps, please contact the Walmart Exchange team at this email address!