I had the honor to be interviewed by ReelMarketer about the world of explainer demo videos.
It was a fun interview! Here is one of the questions:
Why does video work to get buyers to make purchases or take the first step to making the purchase?
MIGUEL HERNANDEZ: Video is only effective in converting prospect customers into buyers if it is a good video. A bad video can actually be detrimental to sales as it may scare people away! oh no!
This is why it is so important to have a good strategy in place before making videos to promote your products or services. For instance hire a studio with a good track record producing demo videos (hint, hint) 😉 or take a good course that teaches you all the fundamentals behind a winning script (more hint hint…)
So providing you have a good video produced there are a few factors that explain why they can be very effective on getting people to make the purchase.
First of all, people are lazy, their attention span is almost non existent which means you have only a few seconds to make a good impression when they first land on your website.
Don’t expect people to sit down with a cup and coffee and read through boring text explaining why you are so much better than your competition, BORING!!!
You have to cater to your audience’s instant satisfaction needs and make their life easy and the best way to do so is by showing them why you are so awesome with a short and fun demo video. We actually created a demo video for Grumo where this concept is clearly illustrated in just 40 seconds.
Check it out here:
To check out the rest of the interview just go to:
Enjoyed it? Here you have 7 more interviews with Miguel Hernandez:
The origins of Grumo Media: A story of trial and error – Miguel Hernandez
Running an Animation Studio by Grumo Media – Interview by Animation Orbit
“Life is too short not to take risks” – Audio Interview with Grumo
How Grumo Overcame His Fear of English and Built a Successful Company
How To Create Videos That Get You Customers – Mixergy Interview
Explainer Videos Explained: Interview by The Local Method
Grumo Advice to First Time Entrepreneurs – Interview by Siosism
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