Great talk about getting Paid for creative work

4 thoughts on “Great talk about getting Paid for creative work”

1. 

   Anonymous April 9, 2011Reply

   WINNING! loved it indeed.

   I’ll also take this opportunity to ask some advice on pricing to use just in case I ever have to put a price tag in a piece that someone asked me to create for them. You know, when people are doing awesome stuff they quickly want us to lend them a hand with anything. I don’t know if you’d want to include it in your course or just reply here, anything would help.

   Thanks a lot

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     Miguel Hernandez April 9, 2011Reply

     Pricing is attaching a monetary value to your work and it’s tricky business.
     In the end what really matters is your ability to make your clients truly believe that they will get the value they are paying for.

     For advertising costs its hard to measure the value in the long term so its the due diligence of the advertiser to explain that value as clearly as possible.
     The value of a good demo video can be tremendous in the long run.

     Let’s say your website converts 2% of visitors into customers and your annual revenue is $100,000. A good demo video can easily increase that to 4%, that is double your annual revenue, so suddenly a $10K investment means $100,000 more in your pocket.
     Basically, the video pays for itself within the first month on your site.

     If you can actually bring real world metrics to support your claim (I’m doing that as we speak) that will help tremendously to make your customer understand the value of your product.

     This only works if your video is good, and that’s what I am trying to teach people on my course.

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       Anonymous April 9, 2011Reply

       I hear ya loud and clear master! 🙂

       Thanks for the insightful reply!

       p.s. would it be to harsh to have the title of the talk above written in a tshirt and wear it everytime you are closing a deal?, just to send them a clear message.. lol

2. 

   Remington McElhaney May 27, 2011Reply

   Thanks for posting this!!

   Getting paid is my least favorite part about my job. I just want to design and not worry about the rest. I hate having to chase after clients and try to get invoices paid. It would be so much easier if people would just pay for the work they agreed too!

   There’s some good tips in this