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Encoding video for web the Grumo Way

Once your master piece demo video is completed you'll face a myriad of encoding options to choose from.

Our Grumo advice is to always keep a high-quality backup and render your final version at the maximum quality possible using a codec like DVCPRO-HD, Apple Pro-Res, or H.264 at a high bit rate of 5000kbps or more.

However, your high-quality final video will be a huge file typically several gibabytes in size and way too big to upload to your website, YouTube, Vimeo or your video hosting platform of choice.

So it's time to compress this baby to a more manageable size. For a 90 sec demo video keeping it under 30MB is a good rule of thumb and will speed up upload times a lot.

We recommend using a free encoder like Quicktime (version 7 works the best) or MPEG StreamClip which can be downloaded for both Mac and Windows here -> http://squared5.com

Once you have your encoding software ready, here are our recommended video encoding settings for web.
Video: 1280x720 (720p HD) at 2000kbps using the awesome H.264 codec.
Audio: AAC Stereo 44,100KHz at 128kbps

Here is how the Quicktime settings will look like:

Fig 01: Quicktime settings to encode video for web.

There you go amigos! happy encoding for the interwebs!

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  • A Quicktime file with an Animation codec set to a 100 will give you a nice unompressed video file as a backup, but like you said several gigs in size. How does Grumo manage that? Do you send your clients both the compressed and uncompressed versions, or just hang on to the uncompressed in case the client comes back later and asks for a different file size?

    • Hi Remington, for previews we always send a highly compressed version to speed up approvals. The final video file sent to the client depends on the client requirements but on many occasions all they need is the web version compressed with the settings mentioned on this post.

  • Sherwin

    Thanks for the tip Tuesday!