Almost every new startup is adopting video as part of their marketing strategy. But why?
The answer is very simple, product demo videos help increase conversions dramatically.
But, why do explainer videos help increase conversions?
Here are 3 reasons:
1. Video is a zillion times more engaging than text
A landing page with no video just sits there waiting to be read (boring.. zzzz zzz)
The problem is that expecting your visitors to decipher your written message is an active process which takes more time and effort than most of your impatient visitors have to spare.
On the other hand, watching a well written demo video can be not just more efficient in explaining your service but way more entertaining.
Watching video is a passive process that requires little energy.
People love to be entertained and time flies when you are having fun!
You see, a good promo video is the closest thing to a savvy enthusiastic salesman working on your behalf 24/7 for free!
2. Video makes complex stuff easier to understand
Most people understand and retain new concepts better visually.
Need proof? Let's say I want to explain to you what PadMapper is.
I can go ahead and write something like this:
"PadMapper is an advanced apartment search service that displays results visually over a map.
To narrow your results to what suits best your preferred budget, size, amenities, and location you can use a series of easy to use filters located on the bottom left of the screen.
You can save your favourite results by clicking on the desired peg and then on the button that says "save to favourites". But there is more! you can also do this, and that and blah blah blah"
Or you can simply relax and enjoy this demo video.
Which one was more fun and made you more excited about using PadMapper?
A good demo video is a concise visual explanation of your business which covers all the essentials of your value proposition; the problem you are solving, your solution, and how it solves that problem in a unique way.
All of that in less than 2 minutes of visual story telling candy and.. who doesn't like candy!
3. Search engines love video
Google loves video and it will rank video results high if you make sure the video has a proper title, description, and tags that are relevant to your business.
This is why it is important to make sure you upload your videos to a least two popular video hosting companies such as YouTube and Vimeo.
Both of those platforms are extremely well fine tuned to be SEO friendly and make it very easy for viewers to share your video through their social networks.
If you don't have a YouTube or Vimeo account already you should stop reading this and go create one for both right now. It's free and the sooner you start uploading relevant content the sooner you will start appearing in search results and driving traffic to your site.
Please note that conversions will go up only if your demo video meets all the criteria that makes a demo video great.
If your video is too long and boring you are guaranteed to scare potential clients away!
Big cheers to awesome demo videos for all!
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